Why Getting a Logo for Car Company Is Important for Business?

Tuesday, December 9, 2014 1 comments
If you are running a car business and you do not have franchises all over the country, then you must understand that your potential customers lie within the ten miles distance.

Car repairing, car rental, car wash and car dealers are the related business coming under the umbrella of car businesses. Such businesses are not only expensive to run but also hardly ensure 15-20% of customer loyalty. Very few of them become your regular customers turning up every time they need any kind of relevant assistance.

This statistic increases the importance of marketing as ever for the promotion and publicity of the business. Marketing is a measure taken by businesses for creating awareness, brand recall and endorsement of product and services. For an effective marketing, it is important to have a face or an identity of your brand.













A brand's identity is its signage that is transferred on various marketing collateral tools to maintain and promote the identity of the business. Professional and expert marketing activities will further instill the feeling of reliability and trustworthiness among the customers. Also, you need to carry these on a regular basis to keep yourself in the forefront of the minds of your customers. It will also help you to distinguish yourself from the competitors as well as help you deliver the message to your clientele in an unmatched fashion.

A logo for car company, if designed and used effectively across selected marketing mediums, will help you deliver a message that will never be ignored. But you must consider the following few important elements before designing a logo for your car business.

A. Color: The colors used in such logos are splashy and bright to highlight the speed and zeal linked to cars as a moving object. Colors such as blue, red, green are used, each signifying a different aspect of the business. While green and blue represent the eco-friendly nature of the business, the red color shows a collection of automobiles that are swift and fast.

B. Image: If your business is related to car wash then you can use images such as water, pipe, waves, soap, bubbles or any image related to cleaning but if you are, a car dealer or rental service then your image will definitely be different. Such businesses could use, car keys, dollar sign with car, road or tyre In logos. An auto repair business may use screw drivers, nuts or bolts in their logos.

C. Font: Usually fonts used in car business logo are bold but italic to emphasize the swift movement of the product. They are valiant fonts that increase the readability of the text and also inculcate confidence among your target audience.

Jessica Thompson is a senior graphic design consultant at logo design consultant who has more then 10 years of experience in logo and logo for car company for small and start up business owners. Please visit logo design consultant to pump up your business by creating a logo design.
Article Source: http://EzineArticles.com/?expert=Jesicca_Thompson

Using Your Car Rental Logo Strategically for Marketing and Promotion

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Your rental car business can serve various kinds of people if you develop strong marketing plan and cater to the multitude needs of the audience. Your service is not limited to travelers from airport, terminals and train stations. If you devise creative plans to promote the sales and market your business then you will be able to make regular income from your car rental business.

As an organization, you need to develop strategies for your long-term goals. These strategies need to be different from the competitors so that you can make your own mark.

It is to promote your services in a distinctive way and promote your unique selling point to depict a strong image of your brand.

These strategies are designed to fulfill various marketing needs of which growth is the most important one. Growth ensures cost effective measures and higher chances of profitability. Following are the top three activities that can attract your prospective customers:

Alliance with Similar Businesses

Small businesses such as of car rental should collaborate with other small businesses that have similar audience. For example, car rental companies can partnership with hotels in that area to provide their services. To promote your services and to make the visitors rent your cars, you can offer discounts or free redeemable gift vouchers. You can also offer some concession or some other incentive to the hotelkeeper, if he recommends your car rental services. This can also help you in saving money that you would otherwise spend on your marketing tools. You can promote your business, place your car rental logo on the brochures and flyers of your partner and share the cost.













Carrying out Promotional Activities

Devise marketing strategies that will bring your brand in the limelight. These plans should aim at bringing your car rental services in front of your customers. Plan offers that are hard to refuse such as discount offers. Promote your product or services at related trade shows, exhibitions, festivals and fairs.

Place your booth at such events to attract prospective customers. This can add excitement and motivate potential customers or businesses to avail your services. You can also maintain your connection with your potential customers by establishing a connection through e-mails. You can update them with your services and offers at subsequent intervals.

Putting Up Your Logo on Your Fleet

You can gain free advertising by putting up your logo on your car fleet. Either you can paint your rent a car logo on the sides of your or put up a sticker. You can be more discreet by putting up your logo by getting customized number plates. Putting up your logo on your vehicles will make your services memorable and within reach.

Jesicca Thompson is a senior graphic design consultant at logo design consultant who has more then 10 years of experience in logo and car rental logo for small and start up business owners. Please visit logo design consultant to pump up your business by creating a logo design.
Article Source: http://EzineArticles.com/?expert=Jesicca_Thompson

Car Logos

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A car logo is a symbol or text that represents the identity of a particular type of car. Today, the car market is flooded with different brands and models. Car logos will help you to distinguish one brand from another. Logos serve as unique visual marks of identity of a company. They help companies gain product recognition in the world market. In general, logos reflect the individuality of the company. Logos should be simple and thoughtfully designed to appeal the target customer. As cars are speed lovers? vehicles, their logo should have a strong virile look.













Commonly, three types of car logos are used - symbol logo, text logo, and combination logo. In symbol logos, special designs or symbols are used to represent the brand. Popular car companies like Citroen, Ferrari, Mercedes, Mitsubishi, Peugeot, Renault, Porsche, Subaru, and Koenigsegg have symbols for their logos. These symbols have ingrained deep into people?s mind all over the world. In text logos, the initials or the names of the companies are written in a particular style. Text logos are used by many famous car companies such as Fiat, Mazda, Toyota, Ford, Volkswagen, and Volvo. Combination logo is a blend of symbols and texts. They place symbols and text in juxtaposition to make memorable logos. Popular car brands like Alfa Romeo, Audi, Maserati, Skoda, Lamborghini, Panoz, Cizeta, Lotus, Rover, and BMW make effective use of symbol-text combinations.

Car logos come in different shapes, sizes and colors. Car logo stickers are used as fundraisers for clubs, schools, or teams. Today, car logos appear even on t-shirts, caps, bags and other accessories. A gift item printed with car logos can make a great gift to any speed lover.

Logos [http://www.WetPluto.com/Corporate-Logos.html] provides detailed information on Logos, Logo Designs, Corporate Logos, Trademark Logos and more. Logos is affiliated with Business Logo Design [http://www.i-LogoDesign.com].
Article Source: http://EzineArticles.com/?expert=Eric_Morris

Different Types of Car Logo Designs That Successful Companies Have Used

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The type of car you drive says a lot about your personality, lifestyle and preferences. Transport vehicles are not just a means of communication any longer but are also a status symbol that differentiates the high class from the middle class.

But what sets these car companies apart from each other?

It's their logo designs.













Vehicle companies spend a lot of time coming up with the perfect car logos pictures that represents their company.
Some use animal attributes; some use national court of arms or other such patriotic images to set their mark apart from the rest and some simply use their corporation name to make their logo design distinctive.

Let's further look into the kinds of designs that successful companies have used for their business mark. There are basically four types of auto trademark designs

1. One that only consist of text:

A lot of famous companies have used just their company name in the business image to keep it apart from the crowd. For example, companies like Ford, Nissan and Belsize have used their corporation name in curvy or straight fonts to make their brand distinct and easily memorable.

2. One that consist of symbols:

There are a few automobile symbols that have become so popular that they can be identified by their design all over the world. Remember the symbol by Audi, BMW, Chevrolet or Infiniti? What do they have in common which makes their symbols so popular?

They can all be drawn very easily with a pencil and a piece of paper. Their simplicity is what makes them unique.

3. One that consists of company initials:

A lot of famous vehicle corporations believe in using the corporation symbol as their representation which may be a one lettered initial or two. Successful brands like Suzuki, Honda, Accura, Gillet, Hyundai, Lexus, MG and Bufori have used their trade name initials to successfully set their corporation apart from the rest.

4. One that consists of images:

Many car logo images have used intricate designs to represent their brand which consists of a deeper meaning than what meets our eye. For example the Alpha Romeo badge represents the city of Milano's court of arms and the Ferrari design is homage to the famous Italian air force pilot who gave his life for the country during World War I. Many companies have also used animal images like a bull or a big cat to associate animal attributes to their company features. Their business marks represent power; strength and grace through the animals that they have chosen to symbolize their brand.

So there you have four famous types of automobile trademarks that have contributed massively to their success and have made their designs recognizable all over the world.

Beverly Houston works as a Senior Design Consultant at a Professional Logo Design Company. For more information on car logos pictures find her competitive rates at Logo Design Consultant.
Article Source: http://EzineArticles.com/?expert=Beverly_Houston

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